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About MxM Revenue Engineering

A new revenue engineering firm built on two decades of operating work.

MxM Revenue Engineering is new. The operating record behind it is not. The work on this site comes from prior in-house roles across Microsoft, HP/HPE, and Philips where forecast pressure, market fragmentation, and revenue-data drift were already real board-level problems.

Evidence standard

This page does not present MxM Revenue Engineering client case studies. The metrics below come from prior in-house operator roles and from work history already reflected elsewhere on the site. As MxM Revenue Engineering accumulates client results, those will be added separately and labeled as such.

Why MxM Revenue Engineering exists

The gap between what the CRM says, what Finance expects, and what the bank eventually shows is where trust breaks. In large enterprise environments, that gap creates more than reporting friction. It distorts planning, slows executive decisions, and weakens the credibility of every forecast that follows.

MxM Revenue Engineering packages that operating experience into a narrower model for B2B SaaS: diagnose the number, install the controls, and keep the logic stable enough that leadership can defend it. The point is not another dashboard. The point is a revenue system that can survive scrutiny.

That is also why the firm is intentionally small. You are not hiring a team of generalists to build presentation layers around weak assumptions. You are hiring a senior operator to trace where the revenue model breaks and formalize the fixes.

Selected operator history

Experience
20+ years

Enterprise sales operations, planning, and revenue governance work.

Pipeline exposure
$4.2B+

Pipeline governed across prior in-house operating roles.

Market complexity
19 markets

Revenue data standardized across fragmented regional environments.

Operating span
11 timezones

Cross-region planning and forecasting cadence across distributed teams.

Career record and methodology

These roles are the source material for MxM Revenue Engineering. They are not disguised consulting case studies. They show the kinds of operating environments that shaped the methodology now being applied to SaaS revenue systems.

Microsoft

Senior Sales Operations Manager, CEMA Security

2022-2025

Microsoft CEMA security environment

5Q forecasting model, Dynamics 365, revenue planning controls

What the work covered
  • $3B+ business-unit exposure
  • +25% lead-to-opportunity conversion lift
  • ~40% year-over-year growth sustained

Philips

Sales Excellence Manager, CEE

2018-2022

Central and Eastern Europe commercial operations

Sales process governance, 19-country rollout, Salesforce

What the work covered
  • 19 fragmented markets standardized
  • +33% target attainment lift
  • Salesforce and sales-effectiveness governance rolled out across the region

HP / HPE

Sales Strategy and Planning, EMEA Enterprise Group

2007-2017

EMEA-wide planning and forecast operations

Forecast recovery work, pipeline data quality initiative, Altify rollout

What the work covered
  • Forecast variance improved from +/-28% to +/-5%
  • Data quality index improved from 65% to 91%
  • Altify and pipeline-governance controls deployed across the region

Operating principles MxM Revenue Engineering keeps

Build from the revenue seam

MxM Revenue Engineering exists because the most expensive problems usually sit between systems: CRM, contracts, billing, and cash. The work starts where those records stop agreeing.

Install controls before automation

AI and reporting tools multiply whatever data discipline already exists. The sequence stays the same: audit the logic, install the controls, then add automation on top.

Keep senior judgment in the room

This is a solo operator model. No junior bench, no offshore delivery layer, and no invented case studies. The promise is direct senior attention on the revenue model itself.

Where to go next

If your numbers do not reconcile, start with the mechanism, not the story.

The next step depends on whether you want to see the protocol, review the engagement model, or read the research behind the positioning. All three paths are linked here.

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